A seemingly harmless post on Twitter by skit maker and comedian, Carter Efe, has sparked a whirlwind of controversy, leaving many social media users scratching their heads and questioning the boundaries of online humor.
Efe, known for his viral skits and strong social media presence, recently shared a post featuring Nigerian football star, Victor Osimhen, on his official Twitter handle. The post, which included a picture of Osimhen, quickly caught the attention of fans and netizens alike—however, the ensuing conversation has taken an unexpected turn.
The controversy ignited when a Twitter user, Smallie, chimed in with a cheeky comment: “Abeg, which work you dey do gangan?”—loosely translated to “What exactly do you do for a living?” The playful but pointed comment seems to have questioned the intentions behind Efe’s tweet, with some netizens speculating that the skit maker may have used Osimhen’s image to promote his own brand in an underhanded manner.
While some Twitter users were quick to defend Carter Efe, pointing out his consistent engagement with Nigerian celebrities and his role in popularizing skits within the Nigerian entertainment landscape, others were less forgiving. Many expressed that the reposting of Osimhen’s image was an attempt to ride on the footballer’s fame, even if unintentionally.
“Carter Efe is trying to create something out of nothing,” commented one user, while another wrote, “This is how people use popular figures to stay relevant. It’s all about the attention.”
Meanwhile, Carter Efe, who has yet to comment on the controversy directly, has continued to post regularly, often using humor to navigate the growing tension. His supporters argue that this kind of playful banter is part of the “street comedy” culture that defines much of Nigerian social media.
The incident has brought attention back to the delicate balance between celebrity culture, social media dynamics, and the responsibility influencers hold when using the images of prominent figures. The hashtag #CarterEfeVsOsimhen quickly trended on Twitter as debates continued to unfold.
As the saga unfolds, one thing is certain: In the world of Nigerian social media, no post—no matter how innocent—ever goes unnoticed.
